General comparators (Idealo, Leguide, Google Shopping) are generic. For specialised sectors — pro equipment, local services, custom products, training — they are unusable.
Your customers compare anyway. With incomplete data, unreliable sources, and an experience where your offer is invisible or poorly showcased.
Building a comparator for your sector means becoming the reference — for customers and competitors alike. With SEO traffic and a business model attached.
Sources
Identification of suppliers / competitors to track. Agreements or legal scraping.
Normalisation
Unified product sheet whatever the source format (excl./incl. tax, pack size, etc.).
Engine
Search, filtering, sorting, comparison, price drop alerts.
Monetisation
Vendor sheet, commission, targeted ads, pro subscriptions, white label.
Same service, three profiles, three stacks
Vocational training (CPF)
Opaque French market: 30,000 organisations, prices and quality hard to compare.
5,000 visitors/month in 6 months. Subscription model for organisations appearing top of list.
Medical equipment for self-employed
Beds, chairs, consumables. 15 suppliers, chaotic prices depending on promotions.
Practitioners save 1 to 3 hours per order. Suppliers pay for premium placement.
Local artisanal services
Individuals who do not have time to call 5 plumbers for quotes.
Qualified leads sold to local craftsmen. Commission taken on the matching.
- → Strong SEO positioning: a comparator naturally attracts commercial queries.
- → Several business models possible: commission, pro subscription, advertising, SaaS, white label.
- → Becomes a data source that your customers, journalists and partners will cite.
- → A profitable MVP runs on a VPS — no need for a 50-person team to start.
Let's talk.
All my services
The full catalogue: 14 families, 3 technical angles. To get a feel for what AI can absorb at your company.
€My pricing
Four formulas: express audit, fixed-fee project, monthly support, one-off intervention. Free quote within 48 h.
☕Contact me
1 free hour, by phone or over a coffee in Chaumont (France), to discuss your project. No commitment.